Diamond Grains Surprise Box: A Festive Limited Edition Packaging Design

Unboxing Joy and Sharing Hope

Prompt Design and Diamond Grains have collaborated to create the Diamond Grains Surprise Box, a packaging design that aims to add a double surprise to customers' celebrations. Not only does it provide entertainment, but it also allows them to contribute to the underprivileged through the World Vision Foundation.

The paper box features both side offset printing and hot stamp gold color, giving it an elegant and luxurious appearance. With dimensions of 8.5x8.5x7cm, the box is compact and perfect for gifting during the Christmas season.

What sets the Diamond Grains Surprise Box apart is its interactive design. Upon unboxing, customers are encouraged to tear off the four walls of the box along the perforated lines. They then fold over the remaining part to form a pyramid shape and bring the tear-off parts into the slot on top of the pyramid. This creates a "Tree of Hope," a small Christmas tree that can be decorated and displayed anywhere during the season.

The concept behind the Diamond Grains Surprise Box was to develop a unique packaging structure that not only serves as a container but also provides an interactive experience for the recipient. The inclusion of an instruction sheet makes it easy for customers to assemble the "Tree of Hope" and enjoy the festive spirit.

The response to the Diamond Grains Surprise Box has been overwhelmingly positive. The limited edition flew off the shelves and sold out within 15 minutes. Customers were delighted by the surprise and enjoyed playing with the thoughtful tree. Additionally, many customers joined in the charitable contributions through the World Vision Foundation, further spreading the spirit of giving.

The Diamond Grains Surprise Box was created in November 2018 in Thailand. The design team, led by Creative Director Somchana Kangwarnjit, included designers SKJ, Khwanhathai Viriyanusakdi, Thankamon Uthaitham, and Rutthawitch Akkachairin. The photography and retouching were done by Pantipa Pummuang and Thiyada Akarasinakul, respectively, while Nuttawuth Luengwatthanakul contributed illustrations.

This innovative packaging design has been recognized for its excellence. It was awarded the Bronze A' Design Award in the Packaging Design category in 2019. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. The Diamond Grains Surprise Box truly embodies these qualities, making it a standout in the world of packaging design.